Aren’t we all excited to see a good price on our favourite fish or seafood!
Licious calls it the Catch of the Day-certain kinds of fishes that are offered at a very competitive price every now and then.
The Catch of the Day is one of our most unique offerings.
In case you haven’t noticed, the three key attributes of the COTD offer are:
1)The species of fish put up for sale varies (as suggested by the theme of Catch of the Day!)
2)The day of the offer is not fixed
3)These are guaranteed best prices at unheard of discount percentages
Let’s take a moment to look at the backstory. The three protagonists in the Catch of the Day (COTD) triangle are Licious, Licious partner fishermen and you, dear fish lover!
A fisherman’s livelihood is dependent on the demand-supply dynamics of the fishing industry. It is steeped in uncertainty. If a fisherman’s day’s catch is in line with buyers’ projections/expectations he makes decent money. But on days it isn’t, he incurs cold storage costs. And might resort to desperate measures such as adding Formalin, to preserve the catch for longer. This has come to the fore only recently with State Govt. authorities raising an alarm for Formalin content in fish. But worry not, dear consumer, for Licious adopts the highest standards of food safety. Licious has procured test kits directly from the CIFT (Central Institute of Fisheries Technologies, Kochi) to ensure safe fish supplies; these kits are yet to be made commercially available.
Licious plays a critical role in bridging this demand-supply gap for fishermen. We connect directly with fishermen. The fishermen can reach out to us always; so, if there’s excessive stock on a given day, Licious can easily buy it. This is a Win-Win situation for both the fishermen and Licious. Cutting off middlemen means there’s a price advantage for us. And the cost of cold storage for the fishermen is avoided. The question of adding preservatives does not arise.
It doesn’t end there. It’s a Win-Win-Win situation! Because all our efforts are centred around you, our dear patrons! So true to promise, Licious passes on the discount percentage to you. Plus, you get to relish the freshest catch just off the hook. Never frozen. With zero Formalin residues.
So, whenever you get a chance to indulge in our Catch of The Day, do remember you too, are contributing to the greater good that lies in the core of it.