Sixty Nine years ago, at the stroke of the midnight hour, while the World slept, India awoke to life and freedom. Our valiant heroes fought tooth and nail for decades to win us our freedom. Laid their lives on the line so we can breathe free air. Made the grandest of sacrifices so that we can taste freedom.

Well, here’s the thing, can we really ‘taste’ freedom or is it just a figure of speech? When it comes to commercial meat consumption in India, till now it had mostly been a figure of speech but things are finally changing and Licious today is fighting at the vanguard of the Meat Liberation Army. Yes, ladies and gentleman, The Licious Free Range of Meats is finally here! Every time you bite into any of our products from the Free Range stable, succulence, tenderness and juicy goodness is not all that you’ll taste, you’ll also taste the sweet taste of Freedom! Freedom from everything that you don’t want in your meat. Pure, unadulterated goodness!

How? You might ask. Well, let’s find out.

Free range denotes a method of farming husbandry where the animals can roam freely outdoors, rather than being confined in an enclosure for 24 hours each day. Free range systems usually offer the opportunity for extensive locomotion and sunlight prevented by indoor housing systems. Free range may apply to meat, eggs or dairy farming.

Humans evolved eating naturally fed, freely roaming animals, and this is the type of meat that is healthiest for our bodies. Some of the benefits of free range vs non free range meat that have been  identified include:

  • It is leaner – about 1/3 the fat
  • It is higher in conjugated linoleic acid – 3-5 times as much
  • It is higher in omega-3 fatty acids – 2-6 times as much
  • It is higher in vitamin E – 2-4 times as much
  • It is higher in beta-carotene

Meat from grass-fed animals has two to four times more omega-3 fatty acids than meat from grain- fed animals. Omega-3s are called “good fats” because they play a vital role in every cell and system in your body. For example, of all the fats, they are the most heart-friendly. People who have ample amounts of omega-3s in their diet are less likely to have high blood pressure or an irregular heartbeat. Remarkably, they are 50 percent less likely to suffer a heart attack. Omega-3s are essential for your brain as well. People with a diet rich in omega-3s are less likely to suffer from depression, schizophrenia, attention deficit disorder (hyperactivity), or Alzheimer’s disease.

Free Range Animals are also less likely to transfer strains of E. Coli bacteria, making the meat a lot more hygienic and safe for consumption.

So there you have it folks, kickstart your 70th Independence day celebrations with some delightfully tasty free range meat. Head to our website or the app and select the category Free Range to bite into the sweet and sanitary taste of Freedom!

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